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News | July 2025

Steel Blue named a Top 10 Best Place to Work in Australia

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Steel Blue named a Top 10 Best Place to Work in Australia

Steel Blue has been named one of Australia’s Top 10 Best Places to Work for 2025 by The Australian, placing in the Medium Business category.

This nationwide survey recognises employers who consistently deliver outstanding employee experience and wellbeing.

Steel Blue CEO, Peter Bell, said: “Comfort, quality and wellbeing aren’t just built into our boots — they’re built into our culture. We back our people the same way our boots back tradies: with real support, every step of the way. We’re proud to bring together some of Australia’s best in Product Development, Manufacturing, Operations, Warehousing, Sales, Customer Service, Finance, HR, IT and Marketing — to make iconic products loved by workers around the world.”

How the awards work

The Australian partnered with employee experience platform WorkL to identify the country’s top workplaces using a science-backed engagement survey. The questions are built around six key drivers of employee satisfaction:

  1. Reward and recognition
  2. Instilling pride
  3. Information sharing
  4. Empowerment
  5. Wellbeing
  6. Job satisfaction

To earn a high engagement score, companies must perform strongly across all six areas.

Lord Mark Price, Founder of WorkL, said: “Many congratulations to The Australian Best Places to Work. These organisations lead the way in employee experience.”

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