New Steel Blue Ad Gets Real About Tradie Comfort
As Steel Blue approaches its 30th anniversary, a new advertising campaign has been launched to focus on what their boots are famous for… 100% Comfort Guaranteed.
Steel Blue has long been trusted by tradies to support them onsite, as well as when they’re living life, off-the-clock.
Understanding no-one knows more about the difference quality work boots make, the “Real Comments; Real Comfort” campaign shares what tradies are saying about Steel Blue online. This includes some 100% unfiltered comments left on reddit forums, social media feeds, product review sites and more.
No Actors, Just Real Tradies
In this new campaign, Steel Blue steps away from the usual advertising claims and clichés.
Instead of using actors, the focus is on real tradies. The people featured in the ads aren’t models pretending to be hardworking men and women; they are real builders, brickies, roofers, plumbers, FIFO, warehouse crew, and even one wildlife rescue worker.
Reading real-life comments left online, the campaign aims to amplify the authentic voices of the people who wear Steel Blue boots.
Established in Comfort
At Steel Blue, comfort isn’t a marketing claim, it’s our purpose. This goes back to Steel Blue’s origins in 1995, when a few guys making sports shoes wondered why their safety boots weren’t as comfortable.
The question led to the establishment of Steel Blue, and a new global standard in what a work boot should be.
Today, Steel Blue makes premium work boots for the best.
So, whether you’ve worn Steel Blue for your working life or you’re putting on a pair for the first time, it’s guaranteed your next pair will be the most comfortable work boots you’ve ever worn.
Why Comfort Matters
When work keeps you on your feet, comfort isn’t a luxury – it’s a necessity.
Every Steel Blue safety boot is built on Trisole Comfort Technology. This unique soling system includes pads of high-tech PORON®, strategically placed under the foot’s peak stress areas.
This multi-density soling has proven to be more effective cushioning and absorbing shock than a standard footbed.
To this day, Steel Blue boots remain the only work boots endorsed by the Australian Physiotherapy Association to reduce stress on workers’ feet, knees, hips and lower backs.
Make your own “Real Comment”
At Steel Blue, we always want to know what the people who wear our boots are saying. Follow the link below to leave a review. You never know… your comment might end up on a Steel Blue ad in the future!
