Crew | July 2025

Breaking ground and breaking barriers: Amy Underwood empowers women in an industry long led by men

What began as a childhood spent on worksites beside her dad’s digger has grown into a thriving excavation business and influential online presence.
With a deep love of machines and the outdoors, Amy Underwood’s role in the industry opens doors for women interested in trades.
Amy chooses Steel Blue boots for the True Ladies Fit, colour range and comfort.

Amy Underwood, otherwise known online as @the_digger_girl, is a mother of two, a plant operator based in Scotland, and co-owns a business with her dad.

“I loved being outside. I was such a tomboy and loved anything with an engine when I was little,” says Amy.

This early interest was the spark for her career, but was it an easy start?

“I actually wanted to be a mechanic, but when I left school and walked around to all of the garages, nobody would hire me… that’s how I ended up with Dad. I never thought it could ever be my career, until it was actually my career! And now, I don’t look back.”

Standing out in a male-dominated industry

As the only woman in her plant operator class, Amy saw opportunity rather than a challenge.

“I luckily get on so well with men as we have a lot in common, so it was a shock to the system being the only girl in the class, but they all made me feel so welcomed, and the instructors especially made it a very enjoyable experience for me.”

Completing this challenge gave Amy insights into the power of representation and some powerful advice for others.

“I’d always tell my younger self to go for anything and don’t doubt myself ever! If they can do it, so can I. And I think now, being a woman has enabled me to stand out and show people it’s possible. I wish there had been more girls around showcasing their work back when I was applying,” says Amy.

Awarded and Acknowledged

Amy’s quality work speaks for itself, earning her recognition and awards that shine a light on the opportunities in a traditionally male field.

“Professionally, I think seeing any woman being nominated or winning an award in a male-dominated industry is doing wonders for showing other women and little girls that it’s possible. So I’m happy they exist, and that women can be put into the limelight for their work and achievements.”

While recognition matters, Amy is quick to note what really counts.

“Personally, I don’t think about it. I never apply for awards myself people might put me forward if they like my content or whatever but I don’t ever think about it, and it wouldn’t upset me if I didn’t win another award… I let my work speak for itself.”

Through her growing online presence, Amy creates both content and impact.“Social media is definitely a full-time job in itself. I love doing it though, so it doesn’t feel like work. I enjoy being able to record all my moments and milestones, so in years to come my children can look back and say ‘that’s my mum’ and hopefully, it’ll teach them they can do anything they want.”Amy’s influence goes beyond just young women, it reaches entire families.“I get really motivated when I have parents of small children who message me to say, because of me, their children now know anything they want to do is possible and they love watching me. That means a lot.”

Unfiltered and honest

Speaking from experience, Amy doesn’t sugarcoat the reality of entering the trades.

“For females and males trying to get into the industry, I’d never beat about the bush or tell them what they want to hear. The construction industry is a hands-on job, you’re going to get dirty, you’re going to have to work hard, and you are going to have to start at the bottom and work your way up. It’s the only way to learn.”

So why consider the industry?

“In my opinion, it’s one of the best industries to be in. You can meet so many people, earn really good money, travel the world and still be sure to get a job,” says Amy.

Why Amy loves Steel Blue work boots

Working in tough environments demands durable and comfortable gear. Steel Blue’s boot range offers a True Ladies Fit for women breaking ground … literally.

“I’d never seen a boot before that offered a woman’s fit or nice girly colours, so I purchased my first pair and never looked back. They’re so comfy, as fashionable as boots can be and most importantly, safe! The new scuff cap makes the design even longer-lasting too. It was an absolute pinch-me moment when I had the chance to be part of the latest launch after being loyal to the brand for so many years.”

Head to your local Steel Blue stockist to discover work boots that are established in comfort or shop online.