Steel Blue Remembers Those Affected by Breast Cancer

Steel Blue’s “What a Pair” campaign is raising more than money for Breast Cancer Care (BCC).  

Over $2.1 million has been donated from the sale of Steel Blue’s pink and purple boots to support Australian families affected by Breast Cancer. The charity program was the brainchild of BCC founder, Ros Worthington, who passed away in 2024. 

To remember her impact, Steel Blue has added Ros Worthington’s name to every pair of BCC charity boots via a plaque placed on the laces. 

This May, Steel Blue is giving others the opportunity to remember their own loved ones too.   

Whether it’s a family member, friend, colleague, or someone who has inspired you, just request your customisable Pink Leather Lace Tag from Steel Blue, and you can add their name to your boots to honour their memory as you raise awareness for Breast Cancer Care.    

Breast cancer continues to impact thousands of Australians every year. According to National Breast Cancer Foundation figures, 58 Australians are diagnosed with breast cancer every day.

The reality is 1 in 7 women will receive a breast cancer diagnosis in their lifetime. While breast cancer is most commonly associated with women, men are also affected, with close to 1 in 550 Australian men diagnosed.  

“Raising over $2.1 million for BCC was an incredible milestone,” said Peter Bell, CEO of Steel Blue. “Our Pink and Purple boots not only help raise funds for BCC, but they serve as a reminder and spark powerful conversations about the importance of regular breast checks. Each pair comes with a shower tag that shows customers how to perform their own breast examination at home.” 

“Steel Blue’s ongoing support has been extraordinary,” said Max Clarke, CEO of Breast Cancer Care WA. “The funds raised help provide specialised breast care nursing, counselling, financial and practical assistance to those affected by breast cancer and their loved ones. 

This year’s lace tag personalisation helps expand the reach of the campaign and encourages both men and women to get involved to show their support for a loved one”. 

To claim your own custom lace tag here