No Direct To Consumer

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Our Commitment to Distributors

At Steel Blue, we take pride in our strong partnerships with distributors and prioritize a collaborative approach for several reasons. We do not engage in direct-to-consumer sales, as we believe in empowering our distributors by channelling our efforts exclusively through our trusted network. This ensures that we do not compete with our distributors for sales, allowing us to focus on supporting their growth and ensuring mutual prosperity. We deeply value our distributor relationships, considering them part of our extended family, and we appreciate their dedication to promoting our products and building lasting customer connections. Additionally, selling through distributors streamlines inventory management, ensuring timely deliveries and a consistent supply for efficient customer service. Thank you for being an essential part of our distribution network; together, we will continue to thrive!

Steel Blue work boots and safety shoes

Comfort from start to finish

Great tradespeople require the best equipment and boots are no exception.

We’ve been making work boots that fit you and fit your craft since 1995 so that you can perform at your best.

Our work boots and safety shoes can now be seen across the world.

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steel blue comfort guarantee

Crafting comfort since 1995

You need to trust your tools and equipment. We offer a 60-Day 100% Comfort Guarantee across our range of work boots.

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We’ve got the right comfortable safety boots
for your craft

Browse our boots