Distributor Spotlight: American Business Woman Day
To most people retirement is relaxing on the beach. Or watching the grandkids. But for Maria Stump retirement was starting a new business. After 35 years of working for someone else she decided to take the leap and open Diamondback Boots in Corpus Christi, TX.
Having been in the business for so long Maria knew the industry well and having the support of her family and former employers made the transition smooth and nearly painless. Being a woman in business always has its challenges. Maria spent decades gaining the trust of brand reps and building a reputation. Diamondback Boots has now been open for 6 years and is continuing to grow.
What’s the secret to her success? Being honest and fair and selling quality goods. Maria wants everyone who walks into her store to feel at home and feel like their hard-earned money is being spent on quality products. She doesn’t care if a customer tracks mud through the store or if they want to sit on one of her tailgate benches and chat for a while. Her customers are loyal and appreciate her small family-owned business.
Two years ago, Maria brought in Steel Blue boots. She knew she was taking a risk on such a young brand, but with Steel Blue’s 60 Day Comfort Guarantee Maria felt it was a risk worth taking. To her surprise Steel Blue boots started selling exceptionally well. As she reflects back, she realizes it was one of the best decisions she has made for her business.
I know they (Steel Blue boots) are the best quality boots in the house
“I know they (Steel Blue boots) are the best quality boots in the house,” said Maria. That is quite a complement from someone who has been in the business for over four decades and has sold just about every boot brand in the market.
The past 6 years have flown by, and Diamondback Boots continues to grow. Now offering a small selection of FR, fire retardant clothing, Maria’s store is thriving. Not bad for a woman in retirement.
Looking forward to seeing where the future takes Maria and her Diamondback Boots & Outfitters.