Get to know Steel Blue with CCIWA
The team from Chamber of Commerce and Industry of Western Australia (CCIWA) recently visited Steel Blue to commemorate our 25 year milestone.
Chief Executive Officer, Garry Johnson reminisces about his time at Steel Blue. The full interview and video is below.
“You don’t get to be number one in less than 25 years unless you do things differently.
We’ve gone from a start-up to Australia’s number one safety footwear brand and to me that’s a great achievement, especially when you hear about the hardship stories of the early days, you hear of our Founders sleeping in swags, staying at friends’ houses because we just simply didn’t have the money to do it. So having started with humble beginnings in Western Australia, Steel Blue now sells work boots across Australia, New Zealand, Papua New Guinea, South East Asia, the Middle East, Africa, USA and Europe.