About

A Brand You Can Trust

When Steel Blue was first established in 1995, we aimed to be the best, rather than just the biggest. Now we’re both!

Thanks to a series of clever innovations, such as our Trisole® Comfort Technology and Ortho Rebound® Footbed, we’ve become Australia’s leading supplier of work boots, offering premium safety, durability and our unmatched 100% Comfort Guarantee. Off the back of being Australia’s leading safety boot manufacturer, we launched into the New Zealand market. 

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A Company of Firsts

We’re known for our innovative thinking, which continues to deliver the most comfortable, most durable work boots.

In fact, Steel Blue was the first Australian safety boot manufacturer to:

  • Develop our Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption
  • Utilise a Composite Toe Cap, which is airport-friendly and more lightweight than standard safety toe caps
  • Be endorsed by the Australian Physiotherapy Association (APA)
  • Use PORON® in our Trisole® Comfort Technology, which is now the benchmark for safety boots
  • Work with a leading manufacturer to design industrial grade zips for our Zip Sided boots, for tradies who go in and out of houses all day
  • Use anti-chaff lining
  • Earn European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413
  • Offer a 30-Day 100% Comfort Guarantee on all Steel Blue boots
  • Dedicate a range of boots to raise money for charities – our Pink & Purple Boots for Breast Cancer Care WA and our Blue Boots for beyondblue
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We’re Australian owned.

Unbeatable Comfort & Quality

Steel Blue stands behind the comfort and quality of our work boots with our 30-Day 100% Comfort Guarantee.

Building a Strong, Healthy Culture

We know our success relies on the success of our people. That’s why Steel Blue has created an environment where we can all strive to be our best and, above all, have fun.

We pride ourselves on Steel Blue being a great place to work for our employees, which is why we’re committed to continuously improving and evolving.

Steel Blue promotes a healthy work-life balance for all of our team, such as our flexible workplace practices that support our family-orientated culture.

We encourage our people to utilise their strengths and provide a supportive environment for people to work together as One Team. Our Learning and Development Program addresses the needs of the business while ensuring our team are challenging themselves and consistently gaining new skills and knowledge.

Steel Blue is dedicated to ensuring our team are fully engaged so that we continue being a great place to work. Through our active Employee Engagement Committee, we regularly host staff events, celebrate successes, communicate and provide our employees with the opportunity to provide feedback and ideas for improvement.

We’re proud of our exceptionally strong health and safety culture, as demonstrated in our outstanding external audit results. Our commitment to health and safety is supported by our Health, Safety and Environment Committee that consists of volunteer employees from each department.

With remarkably high staff retention, our Steel Blue Legends Board honours team members who’ve worked with us for 10, 15, 20 and more years. Through our dedication to employee engagement, we hope to see this list of long-serving employees continue to grow.

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Putting Our Best Foot Forward

The Steel Blue team lives by the philosophy of ‘FORWARD’, which stands for:

  • Family Focussed: We care about our people, we support one another, and we have fun
  • One Team: We work together respectfully across all teams, all countries and all cultures, all the time
  • Responsible: We look after the safety of ourselves and our customers, we support our chosen charities, we look after our environment and we are socially responsible
  • Walk the Talk: Our actions match our words and we talk openly and honestly
  • Accountable: We strive to deliver exceptional service to our colleagues and our customers
  • Rejuvenate: We work to continuously improve and innovate whilst remaining passionate about our product
  • Driven: We think global, we think big, we think of the future
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The Steel Blue Community

As part of our commitment to being socially conscious, we seek out partnerships with organisations and initiatives that are important to our wide community of work boot wearers.

Learn About Our Efforts
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$1,181,052
See How We Helped
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$125,330