Community Achievements

Nearly eight people in Australia take their own lives every day six of whom are men. For every pair of blue leather safety boots sold, Steel Blue donate $10 to Beyond Blue to support better mental health. So far, we have donated over $400,000 to Beyond Blue and look forward to continuing to build on this.

Since 2007, Steel Blue have donated $10 per pair of our pink and purple boots purchased and, so far, have raised over $1,800,000. This money is helping Breast Cancer Care WA create education initiatives aimed at increasing awareness and to enable early detection of breast cancer. Receiving no government funding, this charity relies on the generosity of the community so that it can continue to provide its services to those affected by breast cancer at no charge.

For Steel Blue, reconciliation means continuous learning, collaborating, honouring and championing meaningful change for a better, united future for everyone.

We developed a Reconciliation Action Plan (RAP) because we recognise that Aboriginal & Torres Strait Islander peoples face obstacles that stem from colonisation and generational trauma. We recognise that such challenges may be alleviated if the Australian community and business community act as allies.

Find out more about our RAP.

The Clontarf Foundation improves the education, discipline, life skills, self-esteem and employment prospects of young Aboriginal and Torres Strait Islander men, and by doing so, equips them to participate more meaningfully in society. Success is measured by the extent to which boys graduating from the programme either find jobs and keep them or continue in further education.

We are proud to support the local soccer academy by providing funds to facilitate junior social and sporting development activities and to purchase kits and equipment.

The club’s core purpose is more than just football; it’s to build the community and improve people’s lives. The Swan Districts Football Club runs many community programs to connect and engage with marginalised people and communities, including youth at risk, seniors, people with disabilities, Aboriginal and multicultural people.

Steel Blue makes recurrent contributions to WA Charity Direct, the organisation gives away 100% of all funds raised to local charities or individuals in need.