Steel Blue Releases New Slate-coloured Safety Boots.
Safety footwear manufacturer Steel Blue is excited to announce its new line of Slate coloured boots targeted at the next generation of ‘trendy tradies’ and ‘lady tradies’.
The Slate boot incorporates all the technology and fit from current boot designs in a fashionable new colour that appeals to all genders. Based on feedback we found young, fashion-conscious tradies prefer trendy, neutral tone colours in their work boots to compliment their work apparel; a growing trend from leading workwear brands found at their local retail safety specialist. The new offering includes both men and women’s fits with key stylistic features to make a more inclusively designed work boot for tradespeople.
Steel Blue CEO Garry Johnson said, “Our goal was to create a practical and fashionable boot for all people that caters to the anatomical differences in men and women’s feet without being overly feminine or gendered.”
“The lady tradie doesn’t necessarily always want to wear a vibrant, stereotypically feminine colour. The new Slate boot expands our selection of ladies fit boots giving even more options to female tradies so they can be both fashionable as well as safe and comfortable.”
“We want both our brand and our products to be inclusive, appealing to the broad swath of people who choose to work in trades. For many, a new boot colour may seem like a relatively unimportant step, but lack of footwear options makes it more difficult for women and young people to express their identity on site.”
Steel Blue Ladies Fit boots come with a smaller instep in length and circumference, shorter ankle length and shallower first toes than men’s boots to better support women’s different foot anatomy.
"We want both our brand and our products to be inclusive, appealing to the broad swath of people who choose to work in trades."
“The ladies’ range currently includes 14 styles and eight different colours. As a company we are constantly reviewing our range to introduce more features, colours and styles suited to both male and female tradies. We are delighted to expand our selection even further and give Steel Blue customers more choice.”
Click through to view the new Slate coloured range of work boots.