Our History

Steel Blue Founding Directors.jpg
Steel Blue's four founding directors..

Our company has experienced strong growth since operations began in 1995 with the launch of the first Steel Blue products. Our goal to manufacture and market the most comfortable safety footwear in the world is an ongoing project through our premium Steel Blue brand and is backed by our 30 Day Money Back Comfort Guarantee.

We have always prioritised the R&D of new cutting edge products, technology and customer service to expand the business into a world-class company. In 2001, we moved to larger premises within Western Australia to meet the growing demand for our products as we expanded our national and export markets and increased our local market share.

We are Australian and proud of it.

Steel Blue is 100% Aussie owned and operated. Our goal is to provide workers with a more comfortable working boot. Our manufacturing is based in Australia and dedicated factories in Indonesia and we have warehouse distribution in Australia, New Zealand and the Netherlands.

Steel Blue: Our Journey booklet(1.71MB)

Steel Blue. Our Journey to 100% Comfort