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About

Our History

Our History

Our philosophy has always remained simple and short - we want to be the best, not the biggest.

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Our Culture

Our Culture

We have created an environment where our people can strive to be their best and above all, have fun!

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Blue boots for Mental Health

Blue boots for Mental Health

Every step supports Mental Health in Australia. $10 from every pair of Blue boots sold is donated to beyondblue.

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Pink & Purple Boots for Women's Health

Pink & Purple Boots for Women's Health

$10 from every pair of Pink & Purple Boots sold goes to support people affected by breast cancer..

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The first step to better body health

The first step to better body health

Our boots are the only work boots in Australia endorsed by the Australian Physiotherapy Association

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Australia’s Best Men’s & Ladies Work Boots

After defining a niche in the safety footwear industry, Steel Blue began developing and manufacturing safety footwear in August 1995. Steel Blue is proudly Australian owned and WA born and bred with a factory based in Malaga, Western Australia. Production initially started with men’s work boots and has progressed into women’s safety shoes.

Steel Blue are Australia’s leading supplier of superior industrial footwear. Our men’s work boots and women’s steel cap shoes are produced in Australia as well as our dedicated factory based in Indonesia. Our premium manufacturing technology continues to develop as we offer a comprehensive range of work boots that are specifically created for a vast array of trades, workplaces and lifestyles.

Our combined experience in the safety footwear industry takes us into the centuries. This wide range of hands on experience and product knowledge has Steel Blue advance in the safety footwear market with many successful inventions. We were the first to develop Tri-Sole Comfort Technology to reduce foot fatigue and ensure exceptional comfort. Our patented Tri-Sole Comfort Technology aides to protect the foot against stress related injury to the ankles, knees, hips and lower back. Steel Blue was also the pioneer of the 30 Day Comfort Guarantee as well as the 6 Month Manufacturer’s Warranty to ensure all boots were, and continue to be of premium standard.

Safety is of highest importance and we offer a range of additional safety features to suit specific work environments and trades. These vary from Electrical Hazard safety boots which assist in protecting the wearer against live electrical circuits to Water Resistant, Penetration Resistant and Chemical Resistant safety boots designed for Welders and Underground Miners. With more than 10 additional boot technology features available, there is a safety shoe to suit any requirement.

All Steel Blue shoes are independently certified to meet major international safety standards. All Steel Blue safety and Non-Safety boots meet the Australian / New Zealand, American and European Standards.

With a strong focus on foot health and the positive benefit that maintaining good foot health has on the body, Steel Blue remain at the forefront of the safety footwear industry. Steel Blue is the only footwear manufacturer endorsed by the Australian Physiotherapy Association (APA). This endorsement from the APA highlights the importance that we place on safety boot comfort and durability within any workplace environment.

Steel Blue has a responsible attitude towards the environment and adopts the Australian Packaging Covenant (APC). Through a sustainable packaging initiative, the APC aims to challenge businesses to use more sustainable packaging, reduce packaging litter and increase recycling.  

At Steel Blue, we are dedicated to raising awareness and funding for a range of charities. Designed just for Women, Steel Blue’s Pink and Purple Southern Cross Ladies range assist to support those affected by breast cancer. Strong emphasis is placed on national education programs and online support services to educate the community, increase awareness and aide early detection. Personalised emotional, practical and financial support is also offered to those affected. The Pink and Purple women’s steel cap shoes have assisted to raise over $1 million and with further support, we hope to give breast cancer the boot.

Steel Blue has also teamed up with the Prostate Cancer Foundation of Australia (PCFA) and beyondblue to support Men’s Health. Beyondblue strives to support Australian’s to achieve their best possible mental health. The PCFA is dedicated to reducing the impact of prostate cancer by funding world leading research and implementing awareness and education campaigns. Ten dollars from every Southern Cross Blue Boot sold is divided and donated to both charities. To date, a combined total of more than $150,000 has been raised from the sale of Blue Men’s work boots. We support these charities in the hope that we can be a part of making Australia more health conscious.

With a reputation built on innovation and comfort in the safety footwear industry, along with a goal of providing workers with a more comfortable safety boot, we continue to innovate and streamline the footwear industry. We thoroughly believe in our products as we continue to innovate and develop safety shoes for women and men. It’s been a great journey that is far from over.

To support an Australian owned company or to discover where you can purchase a pair of Pink or Purple women’s safety shoes or men’s work boots, find a store now.

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