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News | December 2022

Celebrating true skill within our new content hub

Steel Blue Content Hub
  • Steel Blue launches an easy reference content hub for customers and distributors  
  • Meet people like you — skilled tradies who wear Steel Blue boots — and read about their remarkable lives 
  • Keep up to date with all Steel Blue’s news, get advice about boot selection and care, enter competitions, and find out more about our safety boots.

Welcome to our content hub, a one-stop shop for information about our work boots and the people who wear them! 

Ready to explore? We’ll share tips and advice on everything from choosing the right work boots, the designers behind them, how to look after them, and the ways we are working towards our sustainability goals. It’s also the place to keep up to date with our latest announcements, new boot drops, enter competitions and celebrate the people who wear our work boots.  

Jocelyn Da Silva, Steel Blue Chief Marketing Officer, said Steel Blue boots are built to support true skill, and our content hub is a place where we can celebrate that, and honour the skills of our customers. 

“We hear such great stories from our customers and now we have a destination to share those stories,” she said.  

“It’s also an opportunity to share the care, quality, and commitment behind Steel Blue boots. We’ll have lots of information about the design features and materials that go into our boots, and advice on keeping your boots in top condition.” 

What kind of information can I find on the content hub?

Information is divided into several categories for easy navigation.  

The Steel Blue Crew are passionate people using their skills to make a real difference. Meet the tradespeople who wear our boots for the work they do, as they share their stories, skills, and advice. 

Learn about the skill and craftsmanship that go into every pair of Steel Blue boots. Meet our designers and team members as they share how our boots are made. Experience the passion of our people and see the dedication that goes into delivering the fit and comfort you expect. 

How do you choose the right pair of Steel Blue boots? How do you care for your work boots? How should you lace up your boots for better comfort? Our guides are packed with great advice to help you find the right fit and get the most out of your Steel Blue boots.

Learn about our boots and their features and how to select the best style for your craft or your trade, plus find answers to some of our most asked questions. 

Keep up to date with our latest news and announcements, product releases, and updates on our community projects, corporate and sustainability goals.

Could you be our next winner? Watch this space for our competitions, where you have the chance to win a range of great prizes. Make sure you join the Steel Blue Pack. We give away a pair of boots every month.

See our work boots in action and learn about our products and their features, in this series of videos.

Got a good story to tell?

There are millions of pairs of Steel Blue work boots being worn across industries and work sites all over the world.  

Designed for comfort, our boots are providing the support to help every single one of those people be the best they can be at their trade or their craft.  

“That’s a lot of good stories to tell, and we’ll tell the best of them on our content hub and more widely through our usual social media channels, like Instagram, Facebook and LinkedIn,” said Jocelyn Da Silva. 

If you’ve got a great story to tell, tag us on social media for your chance to be featured #steelblueboots #steelbluecrew. 

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