Delivering comfortable, durable work boots

A Brand You Can Trust

When Steel Blue was first established in 1995, we aimed to be the best, rather than just the biggest. Now we’re both!

Thanks to a series of clever innovations, such as our Trisole® Comfort Technology and Ortho Rebound® Footbed, we’ve become Australia’s leading supplier of work boots, offering premium safety, durability and our unmatched 100% Comfort Guarantee. Off the back of being Australia’s leading safety boot manufacturer, we launched into the European market in 2004.

We’ve improved industry standards for work boots

A Company of Firsts

We’re known for our innovative thinking, which continues to deliver the most comfortable, most durable work boots.

In fact, Steel Blue was the first Australian safety boot manufacturer to:

  • Develop our Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption
  • Utilise a Composite Toe Cap, which is airport-friendly and more lightweight than standard safety toe caps
  • Be endorsed by the Australian Physiotherapy Association (APA)
  • Use PORON® in our Trisole® Comfort Technology, which is now the benchmark for safety boots
  • Work with a leading manufacturer to design industrial grade zips for our Zip Sided boots, for tradies who go in and out of houses all day
  • Use anti-chaff lining
  • Earn European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413
  • Offer a 30-Day 100% Comfort Guarantee on all Steel Blue boots
  • Dedicate a range of boots to raise money for charities – our Pink & Purple Boots for Breast Cancer Care WA, our Blue Boots for Beyond Blue and previously raised funds for Pink Ribbon in Europe with our Pink Boots.
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The first and only work boots to be endorsed by the Australian Physiotherapy Association (APA).

The APA only supports products that offer clear benefits for physiotherapy patients. With Steel Blue’s strong focus on comfort and durability, the APA’s endorsement recognises the technological advancements of our work boots that help protect the wearer from stress-related injuries to the ankles, knees, hips and spine.

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Buy Steel Blue Boots

We are a premium safety footwear manufacturer and wholesaler, with our head office based in Perth, Western Australia.

As a wholesaler, we sell our work boots direct to authorised Steel Blue Distributors, including PPE and work wear stores.

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We’re Aussie owned and proud of it!

Unbeatable Comfort & Quality

Steel Blue stands behind the comfort and quality of our work boots with our 30-Day 100% Comfort Guarantee.

Building a Strong, Healthy Culture

Culture and Community

We know our success relies on the success of our people. That’s why Steel Blue has created an environment where we can all strive to be our best and, above all, have fun. We pride ourselves on Steel Blue being a great place to work for our employees, which is why we’re committed to continuously improving and evolving.

Steel Blue promotes a healthy work-life balance for all of our team, such as our flexible workplace practices that support our family-orientated culture. We encourage our people to utilise their strengths and provide a supportive environment for people to work together as One Team. Our Learning and Development Program addresses the needs of the business while ensuring our team are challenging themselves and consistently gaining new skills and knowledge.

Steel Blue is dedicated to ensuring our team are fully engaged so that we continue being a great place to work. Through our active Employee Engagement Committee, we regularly host staff events, celebrate successes, communicate and provide our employees with the opportunity to provide feedback and ideas for improvement.

We’re proud of our exceptionally strong health and safety culture, as demonstrated in our outstanding external audit results. Our commitment to health and safety is supported by our Health, Safety and Environment Committee that consists of volunteer employees from each department.

With remarkably high staff retention, our Steel Blue Legends Board honours team members who’ve worked with us for 10, 15, 20 and more years. Through our dedication to employee engagement, we hope to see this list of long-serving employees continue to grow.


Putting Our Best Foot Forward

The Steel Blue team lives by the philosophy of ‘FORWARD’, which stands for:

  • Fairness: We are committed to good process to deliver fair outcomes. 
  • One Team: Teamwork is core to our DNA.
  • Responsible: We care for our people, communities and environment. 
  • Walk the Talk: Our actions match our words and we lead from the front.
  • Aspire: We aspire to be our best. 
  • Rejuvenate: We are passionate about continually improving and innovating. 
  • Driven: We are driven to make the world’s most comfortable occupational footwear. 

The Steel Blue Community

As part of our commitment to being socially conscious, we seek out partnerships with organisations and initiatives that are important to our wide community of work boot wearers.